Makarska is becoming an increasingly attractive winter destination for visitors seeking tranquillity, nature and an authentic Dalmatian experience.
Makarska is widely known as one of Croatia’s most popular summer destinations, but in recent years winter tourism in Makarska has gained growing attention. Outside the peak season, the town reveals a different character – calmer, more authentic and better suited to travellers who want to experience Dalmatia without crowds, high temperatures and the fast pace of summer tourism.
Makarska Outside the High Season – An Authentic Mediterranean Atmosphere
During the winter months, life in Makarska slows down, offering a more genuine insight into local everyday life. Instead of crowded beaches and busy streets, visitors can enjoy peaceful walks along the seafront, relaxed café culture and a strong sense of local community.
The mild Mediterranean climate allows outdoor activities throughout the winter. Average temperatures typically range between 8 and 15 °C, with many sunny days. Snow is rare in the town itself, but it often appears on the slopes of Mount Biokovo, creating a striking contrast between the sea and the mountains.

Nature as the Foundation of Winter Tourism
One of the key advantages of visiting Makarska in winter is the easy access to nature without the crowds of the summer season.
Biokovo Nature Park, rising directly above the town, offers excellent opportunities for hiking, walking and outdoor recreation. Winter is an ideal time to explore its trails and viewpoints, with clear views over the Makarska Riviera that are particularly impressive during the cooler months.
The seaside promenades, especially the long coastal walkway, become quiet and inviting spaces for recreation, relaxation and enjoying the natural surroundings.

Cultural Life and Events During the Winter
Although winter is not traditionally considered the main tourist season, Makarska maintains an active cultural and social programme throughout the year. Local institutions and organisations increasingly invest in events that help extend the tourist season.
Programmes such as “Winter in the City” include concerts, exhibitions, theatre performances and workshops. A key highlight is Advent in Makarska, which attracts both residents and visitors in December with Christmas markets, music and a diverse gastronomic offer.

Winter Gastronomy in Makarska
Winter is the ideal season to experience Dalmatian cuisine in a more authentic and relaxed setting. Restaurants that remain open year-round focus on traditional dishes, fresh fish and locally sourced ingredients, often offering a more personal dining experience than during the busy summer months.
Popular winter dishes include:
- traditional fish stews such as brudet and gregada
- hearty slow-cooked meals
- locally produced cured ham and cheese
- seasonal desserts prepared according to traditional Dalmatian recipes
Gastronomy plays an important role in shaping Makarska as an appealing winter destination.
Accommodation and Benefits of the Off-Season
One of the main advantages of winter tourism in Makarska is the significantly lower cost of accommodation. Hotels, private apartments and family-run properties offer more competitive prices, better availability and flexible booking conditions outside the summer season.
During winter, Makarska is often visited by:
- sports teams and athletes on training camps
- retirees and couples
- digital nomads
- travellers seeking a quieter alternative to mass tourism
This visitor profile supports the development of more sustainable, year-round tourism.
Who Is Winter in Makarska Ideal For?
Makarska in winter is particularly suitable for travellers who:
- seek peace and relaxation
- enjoy nature and light outdoor activities
- want to experience local culture and daily life
- appreciate gastronomy and cultural events
However, Makarska is not a destination for winter sports such as skiing or for those looking for an active nightlife during the colder months.
The Future of Winter Tourism in Makarska
The development of winter tourism in Makarska is part of a broader strategy aimed at extending the tourist season. Growing interest in off-season travel indicates strong potential for Makarska as a year-round destination, especially in the fields of active tourism, culture and gastronomy.
Conclusion
Winter tourism in Makarska offers a different way to experience the Adriatic coast. The combination of sea, mountains, mild climate and cultural content makes Makarska attractive well beyond the summer season. For travellers seeking authenticity, tranquillity and quality, Makarska in winter is becoming an increasingly popular choice.